‘Justice League’ May Be Rentable During Theatrical Run!

After the critical responses to Batman V Superman: Dawn of Justice and Suicide Squad, fans everywhere are hoping that next year’s Justice League is the movie that puts DC on the proverbial cinematic universe map. The teaser that we got back in summer looked great but that does not mean that the movie will be good or bad. In a similar situation, Fox’s latest comic book movie X-Men: Apocalypse was underwhelming to fans after we were all blessed with X-Men: Days of Future Past and Deadpool.

Now, Bloomberg is reporting that Apple is in the middle of talks with some of the major comic book studios such as 21st Century Fox and Warner Brothers to let fans rent copies of their movies while they are still playing in theatres! The current reports are saying that the films may be available to rent via iTunes just two weeks after the movie is released in theatres for a price ranging between $25-$50.

Now, if the movie is great, then die-hard comic book fans will be likely to rent the movies shortly after they open. If the movie is bad, then fans aren’t very likely to pay $30 to rent a movie they just saw recently in the theatres. Another variable in this situation is obviously the cinematic experience. A lot of fans go to the theatre, yes to see the film, but also to get that full cinematic experience. Avengers: Infinity War is to be fully shot on IMAX camera’s, so when that hits theatres, I personally plan to book tickets to see it in IMAX (initially anyway) instead of on my television at home. Will I be open to paying $25-$50 to see the movie again two weeks later? It depends on the quality of movie of course.

This deal is not yet finalised but what do you think? Would you rent Justice League two weeks after it’s theatrical release for around $40? Let us know your thoughts in the comment section below or on our Instagram or Twitter!

Source: Bloomberg