This week, Warner Brothers CEO Kevin Tsujihara emphasized the importance of the studio’s big franchises during a Q&A at an investor conference. This year’s big-franchise releases from WB include the DC Extended Universe’s Batman v. Superman: Dawn of Justice and Suicide Squad and the Harry Potter franchise’s Fantastic Beasts. Check out his remarks here:
“What is becoming more and more important is really these big franchises… If you look at what’s happening with the quality of the television product, the movies that are breaking through are the big franchises.”
Tsujihara stated that the film business is as tough as its ever been, with hit TV series such as Game of Thrones and Westworld dominating the entertainment business. The CEO raises a compelling point: if the average viewers can receive hours upon hours of quality viewing experiences through subscriptions such as HBO and Netflix, then why do they need to go to the movies?
Tsujihara claimed that with the rising competition from TV media, the movies that are really making money at the box office are the big franchises. This is clear, as big budget movies such as Captain America: Civil War and Batman v. Superman: Dawn of Justice made hundreds of millions of dollars worldwide this year, dwarfing their competitors’ revenue. The CEO stated that Warner Brothers will begin to increase their efforts in producing and improving these franchises- good news for DC and Harry Potter fans. Among other things, Tsujihara also emphasized the importance of appealing to the rapidly growing Chinese box office.
What do you think of Tsujihara’s comments? Do you agree or disagree with them? Leave your thoughts in the comments below!
Source: The Wrap