It’s been a unusually normal week for DC fans. By now, they’ve probably gotten used to the drill: the embargo on the reviews about an upcoming movie are lifted and critics are unusually hard on the movie. Fans buy tickets to see the movie and come out satisfied. The uncut version of the movie releases sometime later and the critics start apologizing for doubting the movie in the first place. While that may be emotionally exhausting for those who are thankful live action adaptions are being made at all, the executives behind the scenes are more than content with its new product, Suicide Squad.
“It bested anything that we could have expected,” said Jeff Goldstein, Warner Bros. distribution executive vice president. “The marketing campaign was brilliant and the performances by the cast, starting with Will Smith, Margot Robbie, and Jared Leto, were just extraordinary. They’re fun and wicked and fans enjoy it.”
Granted, these words of confidence may give filmmakers peace of mind for now. Suicide Squad is tearing through records at an amazing rate, closing out its first weekend at 150 million domestically and nearly 270 million worldwide. That’s enough to break the August record for a movie release and more than enough to keep fans, critics or not, on edge. Whether it continues its steady but successful reign is yet to be seen.